How to Reach Your Targeted Audience Through a Podcast?
Who could have thought that we could reach a digitalized world as we see it now?
Every one of us is always online because of the superb internet access on our computers and mobile phones. Such an evolution has led to the development of extensive digitalization of our every activity.
People are active in social media accounts such as Facebook, Twitter, Instagram, Snapchat, etc. These platforms are what most businesses are using to reach out to their target market or audience.
Apart from using the so-called social media accounts, businesses have also used podcasts to reach many people. For example, Slack, an office chat platform, has increased its active users by over 3 million. They provide podcast episodes of about 30–40 minutes that cover everything in people’s lives.
Not long ago, podcasting was viewed as a dying factor in popularity since most people could easily access the podcasts. However, with smartphones and almost everyone owning one, podcasting is the next primary tool to reach out to your targeted audience.
In addition, podcast enthusiasts can access shows on popular apps such as Spotify, Castro, Overcast, and Deezer.
Ways On How To Effectively Reach Your Audience Through Podcasting
The latest app technology on our mobile devices ensures that more people will be accessing podcasts more easily. And as a business, this is an area you can’t ignore if you want to reach out to more people.
Shopify targets its customers who are always waiting for the week to start. They call the podcasts “Thank God It’s Monday.” And their feature interviews with successful businessmen as well as women.
Here are some of the ways to reach more people through podcasting.
Focus on your niche
Digital marketing streams are more competitive than ever. That’s why you need to find your niche and improve on it. Imagine if every business was to do its own internet marketing. It could have been quite challenging, especially for the new business ventures.
With this in mind, you need to develop a niche for your podcasts and focus on it to get more followers.
According to Wikipedia, there exist over 115,000 podcasts in the English language at the disposal of everyone. And to connect with your audience, you need to streamline your podcast content and do follow-ups to make sure it’s recent and updated. By doing so, you will develop a significant following for all your podcasts and reach out to your target audience.
Be relevant to your audience
You need to make sure you sell content that almost all your followers want. Don’t waste your time making quality podcasts that are irrelevant or of no use to your customers.
How can you know which content is most appealing to your listeners? It’s as simple as performing in-depth market research to see which information makes your target audience tick. For example, you can check your audience’s lifestyle choices, emotional state, and personality.
Also, consider the demographics of your audience and make podcasts that are appealing to them. For instance, Pandora appeals to its users by offering podcasts that are instructional and about music
Easy to discover podcasts
It would be best if you made your podcasts easy to access, and at the same time, they need to be appealing to the general public. You can achieve this by creating extra-engaging covers for your podcasts. And if the quality of the content is excellent, I bet your podcasts will have lots of following.
Lastly, make sure your podcasts rank highest among search engine ranking by using a perfect description and strong keyword title.
